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Service Mark & Brand Usage

A service mark is a type of intellectual property that represents and protects services, as opposed to trademarks which protect goods or products. It is used to identify and distinguish the services of one provider from those of others. A service mark can include words, names, symbols, or a combination of these elements.

Amending America appreciates the public support and interest in its mission and services.  Because the reputation underlying its brands and trademarks is extremely important, Amending America must take certain steps to protect these marks and materials. Amending America offers the following guidelines for those who wish to use or reference these trademarks or materials.

Amending America materials include but are not limited to its website and videos. Use or usage includes but is not limited to other websites, mobile websites, devices, portals, apps, as well as the API.

You may use Amending America trademarks or materials subject to the guidelines below and in accordance with Amending America’s general terms and conditions.

If you have any questions regarding these policies, email

The AMENDING AMERICA® word mark and design logo:


Permitted Use of Marks

You may make fair use of the AMENDING AMERICA® wordmark to make true, factual statements about Amending America or to discuss or critique Amending America.  Permissible fair uses of the AMENDING AMERICA® word mark include accurate statements such as:

  • The linked AMENDING AMERICA® video lecture explains . . . ; and

  • The AMENDING AMERICA® website is located at 

Prohibited Use of Marks

Unless you have explicit written permission to do so, you should NOT:

  • Display or otherwise use the Amending America Trademarks in a manner likely to lead others to believe that you are in any way associated with, endorsed by, or affiliated with Amending America. 

  • Stretch, distort, alter, rearrange, recolor, combine, or otherwise manipulate Amending America design logos or the AMENDING AMERICA® wordmark.

  • In any way state or imply that Amending America produces, endorses, or supports you or any of your products or services. 

  • Display any Amending America Trademarks in connection with your own trademarks.

  • Use Amending America trademarks in the naming or promotion of an app or other services, nor may organizations combine their brands with Amending America to create a new brand. Instead use the following language: "Viewer for Amending America". This makes it clear that the offering is not from nor supported by Amending America.

Permitted Use of Materials

  • An organization may provide a link to the site or a page starting with

  • An organization may also embed a video into a site.

  • Usage of materials must adhere to our Creative Commons (CC-by-NC-SA) Licensing and Terms of Service, in particular, the attribution and non-commercial clauses.

Attribution: Per our license, you must attribute the material to Amending America, but not in any way that suggests that Amending America directly endorses you or your use of the materials. Please include a link to and the following verbiage:

"Note: All Amending America content is available for free at".

In addition, where Amending America materials are incorporated into a service that requires login for the service, the notification must be provided prior to login that all Amending America materials are available for free at Non-commercial: Amending America defines “non-commercial” as any use that is not directly intended to generate sales or profits or any other commercial advantage for the user. Here are a few examples:

  • Advertisements on a website are considered commercial. It is also considered commercial for a third party to use Amending America in advertising or marketing for their services or products. 

  • The use of our content by a for-profit corporation for internal professional development and/or training of its employees is “non-commercial” as long as that corporation does not charge its employees for such use.

  • The use of our content by an organization that is incorporating it into a paid offering is NOT "non-commercial"

  • For mobile apps or other similar use cases, the title and/or description should clearly indicate it is unofficial; if there is a "contact us” section, the developer(s) should be listed for technical issues.

Prohibited Use of Materials

You agree not to link or embed Amending America’s site or materials in any manner such that the site or materials are “framed,” surrounded, or obfuscated by any third party content, materials, or branding (e.g., banner ads or putting Amending America materials behind a paid login wall is commercial). We may require that any link to or embedding of Amending America materials be discontinued and may revoke your right to link to the sites from any other web site at any time.

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